Tuesday 18 March 2014

Evaluation Q5) How did you attract/address your audience ?

Attracting our audience :
When thinking about the aspects of my opening scene which appealed to our target audience , to do this I filmed an interview with a member of my target audience asking about the latest's films they have watched.
After interviewing a person from our target audience , it allowed me to see what made teen movies appealing directly to a person , this made me realise some of the things that made our opening scene appealing such as :

Mise En Scene :
Considering the Mise En Scene of my opening scene , the use of costume such as School uniform which all characters had the same , reinforced the idea of a school environment this relating back to our target audience of 15-18 year olds , Also the use of our props such as school bag , books and letter remind the audience of students and school themes , also the idea of it being for girls in shown through showing girls interests such as looking pretty e,g lipstick and mirror .

Actors:
As a group of all girls , this became an advantage to our opening scene as it aloud our target audience to reinforcement of our opening scene been geared towards females , by having females characters this creates a closer attachment with the audience this might be more likely for them to continue to watch the rest of the film.

Storyline :
Our narrative appealed to our target audience as it followed themes such as Bullying which students and those who are aged between 15-18 years may have directly received themselves or is something that they are aware of. Also , we felt the issue of Bullying was a common problem but a simple idea in which people could really feel and see the emotions behind the narrative.

Genre :
The sub-genre of Drama allowed our target audience of young teens to educated themselves about the issues and what bullying can do , also this could lead to them educating others .

Location :
Using a flat and a school also helps the teens to relate as its locations they are familiar with and use regularly , making them more comfortable to the narrative .

Sound:
Using a hip-hop instrumental gave the feel of an urban landscape and coming of age feel , this meaning our target audience were more familiar of what kind of atmosphere we wanted to portray .

Film Name:
Using "New Girl" made it simple for the target audience to get a clear idea of what the themes are going to be about.

Production Company:
Our production company "Urban Motions" gives a modern and young feel to our film , also the literal mention of "urban" shows the young teens that it will represent the present day and urban landscapes.


Rough Cut Feedback 
After getting feedback from our rough cut , we realised that more close ups were needed to show the emotions of the characters , also some of our target audience said they would like to see more extreme close up to reveal the emotions and that it would help emphasis the empathy towards .


How are we reaching our audience ?

Facebook
So far as for promoting our film i decided to make a Facebook page promoting our film , as the use of Facebook page can reach a number of people as teens and even young adults are mostly around new technology and use the internet the most, this meaning we can reach our target audience quickly , also the use of media convergence also helps the idea of that Facebook can be used on different sources such as phones tablets and computers.





Vimeo :
On Vimeo is where our opening scene is uploaded on too , this is also a create way to get our target audience to view our opening scene as it can also be viewed on different forms of technology which is a great way of cross media convergence .





I always asks a few of our target audience what they felt about our opening scene :



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