Tuesday 18 March 2014

Evaluation Q5. How did you attract/address your audience?

How did you attract your target audience?

When looking at other film openings and how they use their genre to attract their target audience we recently interviewed members of the public asking what their thoughts on teen films were and what they would be interesting in watching in a teen film this helps us to think of how we can engage our opening with our audience in order where they can relate and enjoy the film.

Mise en Scene: When filming our opening we thought carefully about what would help the audience to realize the age range of the movie. The use of costume was important in the film as it distinguished that the characters were teenagers as all the characters were shown to be wearing the same uniform which gave an idea that the story line topic was going to be based on school topics which links to our target audience.We also had various props such as school bag, books, letter of acceptance with our character Shannon as on the other hand one of the bullies were shown to have a mirror and lipstick on them which gave off a look that show her personality of looking pretty rather than focusing on school. 

Stars/Actors: As our group was a girl group it initially gave of a sense of feminine which would say that our film opening would go towards more of the female side rather than men as by having an all girls group it creates a bond between the characters and the girl target audience watching the film.

Sound: Using an urban sound mixed with emotional music together gave a urban feel to the movie as the music would be familiar with the target audience as most of our target audience would listen to urban modern music.

Film Name/Production Company: Our title being called New Girl told the audience the guideline of what our film is going to be about 

Attracting my audience

Facebook

In order to promote our opening I have made a Facebook page where my our film can be promoted in order to watch later once it is published, this will create a fan base for our film where teenagers,and other audiences can go to as Facebook is a international website where it is available for everyone to use so it will be easy for everyone to find. 




Vimeo

As for promoting my video we published it onto Vimeo where it can be played for our audience to watch, also being another source of media promoting our film opening. 














Videos

Here I have interviewed a friend on her thoughts of the film and what their thoughts and feelings were to watching the film whether they enjoyed it or not and why?

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